What It Means To Actually Disrupt An Industry And 3 Signs Your Startup Is Doing It
But what does it actually mean to “disrupt” your industry, and how can you tell if your startup is on the road to accomplishing this goal? Understanding a few essentials of the disruptive process will help you better understand the process. Defining disruption The term “disruptive innovation” was first coined by Clayton Christensen, and perfectly describes the mindset that many entrepreneurs are seeking today. It is defined as “a process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves up market, eventually displacing established competitors....