How To Manage Your Sales Leads And Turn Them Into Customers
Getting lead management right involves a lot of moving parts, so let’s jump in. 1. Alignment between Marketing and Sales In my experience, this is how it usually goes. A potential customer fills out a form or comes to a trade show booth. Marketing hands off the lead to Sales, saying it’s a hot lead that needs to be called ASAP. The sales rep calls the prospect, who says they aren’t ready to speak to anyone; they were only gathering information....