The video starts off with Zuckerberg saying, “Imagine this for a second: One man, with total control of billions of people’s stolen data, all their secrets, their lives, their futures. I owe it all to Spectre. Spectre showed me that whoever controls the data, controls the future.”
A post shared by Bill Posters (@bill_posters_uk) on Jun 7, 2019 at 7:15am PDT The creators, Bill Posters and Daniel Howe, have made the video in partnership with ad agency Canny. The deepfake is made to look like a news clip with tickers and logos hovering around Zuckerberg. Founders of Canny, Omer Ben-Ami and Jonathan Heimann, told FXGuide that their algorithm is inspired by the works of the University of Washington and Stanford’s Face2Face algorithm. Ben-Ami told Motherboard that engineers used a 21-second clip of Zuckerberg from a seven-minute video to train the AI model. Plus, they used several videos of the voice actor for training. Later, they reconstructed Zuck’s face with matching expression from the voice actor’s recording. This is not the first time Canny has made such a video. In the past, it has posted deepfakes of Donald Trump, Morgan Freeman, and Kim Kardashian. Even though the clip is certainly fake, Instagram is not planning to remove it. The company said in a statement that it’ll only delete the video if third-party fact checkers mark it fake: This goes to show how easy it is to create deepfakes. –Just a few days ago we saw algorithms that can create deepfakes from just one image, and alter speech by just editing the transcript. Social networks must brace themselves and tighten their policy on this subject.
