4 Common Misconceptions Early Stage Tech Founders Have About Marketing
I’ve noticed a few reoccurring misconceptions crop up in chats I’ve had with entrepreneurs across a range of industries. Since these beliefs can be huge roadblocks to a company’s business success, I thought I’d try my hand at setting the record straight. I’ll shed light on four particular ones in this article and discuss opportunities to maximize value from the ground up. 1. “Our company doesn’t need marketing because our product is good enough to sell itself” These words are common to hear from founders, especially those with a technical background, in the very early days of a startup....